EU unveils Digital Fairness Act - McGrath

The EU today unveiled what it’s calling the “single biggest overhaul of consumer protection laws” in the European Union for twenty years. The much-anticipated Digital Fairness Act is designed to modernise consumer protection rules to crack down on the likes of “subscription traps”, “dynamic and drip pricing” and other “dark patterns” that manipulate consumers shopping online.

European Commissioner for Consumer Protection, Michael McGrath says the proposed new law should ensure consumers are “fully protected” in a rapidly changing online environment.

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